Priyanka Chopra Jonas has been championing the inclusivity conversation for years. She was recently appointed as UNICEF’s Global Goodwill Ambassador and Forbes named her as one of the World’s 100 Most Powerful Women, but she’s just getting started. As the newly appointed face of OBAGI’s latest campaign, SKINCLUSION, Chopra Jonas has her eyes set on converting the beauty arena’s standards of inclusivity—and she’s no newcomer to the space.
“I’m the daughter of two physicians, so I’m a big believer of science and I’m very particular about what I put on my face,” she told NewBeauty in a recent interview. “When you work in movies, your face gets blown up to 77mm and you can see everything. It’s like a magnifying mirror. So, it’s part of my job to be able to take care of my skin. I spend a lot of money on a lot of really high-end products, but I’m not even being considered in the clinical research trials behind them,” notes Chopra Jonas. “Most skin care products available in the market only conduct clinical research on types one, two and three of the Fitzpatrick Scale,” she explains of the scale that reduces all of the world’s skin types into six tiers. “I’m a four,” she adds.
Now, Chopra Jonas is asking some questions: “Why, as a consumer, am I not important? Why is my money not as important as someone else’s? Why is there not research done for my specific skin type?” And that is where her latest role comes in: “The fact that OBAGI is clinically tested on MY skin type makes me feel like I can trust the brand as a consumer.”